In the latest Calvin Klein underwear campaign, which premiered during the breaks of Super Bowl XLVII, Terry stretches and flexes in snug black briefs against flashing images of well-oiled machinery, showing off a body so chiseled that he has to be a cyborg himself. Stylized by Steven Klein with an industrial and dystopian vibe recalling his Lady Gaga fragrance ads, the new commercial nods to the technology behind the development of CK's new Concept line, which uses stretch cotton and seamless microfiber.
Fun facts: This marks the first time a Calvin Klein ad has aired during the Super Bowl, and it was also the only designer ad to air this year.
So how'd CK do? And are you buying what Matthew Terry's selling? Check out the commercial below.