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Speak Up With Jimmy: Diversity and Social Media for Gap's 'Make Love' Ad Campaign

By Jimmy Nguyen

Last fall, Gap Inc.'s "Make Love" ad campaign garnered kudos for the diversity of its models, but also sparked hate speech vandalism of its street posters, due to the appearance of South Asian actor Waris Ahluwalia — from the Sikh religion — and depiction of a gay male couple. Luckily, Twitter allowed community members to raise alert about the vandalism and enabled the Gap company to respond quickly.

Watch below as I discuss lessons from the campaign and the social media response.

Speak Up With Jimmy, a Web series, is available at JimmyWin.com.  Follow Jimmy Nguyen on Twitter and on Facebook.

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