When your job requires you to wear nothing but a skimpy Speedo, sometimes you've got to shake it up to keep things sexy and interesting.
Via Us Weekly comes this striking new promo shot of the douchey but delicious Olympic swimmer to create some firm, tingly buzz for his upcoming E! docu-series, What Would Ryan Lochte Do?
"Watching this show, I believe people will fall into three categories: they want to be him, sleep with him or mother him," E! Entertainment President Suzanne Kolb has said in a press release. OK, just from looking at this photo, where do you fall on that spectrum?