Portugese brand Impetus has caught our attention with its advertisments in the past. Its previous effort showed off a muscular and olive skinned Carlos Freire. He posed in a rustic looking villa for a warm, Southern European-style series. This new campaign, however, focuses on a fairer, American model. Joshua Kloss doesn't lounge about a charming villa. Instead, he poses in a modern designer home.
Check out the photos below and then visit The Underwear Expert for more of the Impetus campaign. Which series do you like better?
For more information about this brand: Impetus